In today’s digital world, it is not just enough to establish a presence on the web. After all, you’re part of a community. You have a voice and are able to influence others too. Electronic social media sites such as Facebook and LinkedIn help us expand our reach by sharing our interests with others. Now that we have proven we are influential, what are we doing with it? It can be seen as a blessing that there are so many available platforms to accomplish all sorts of digital tasks. At the same time, that abundant field of technology can be overwhelming to some. Sure, you can pay Wix or SquareSpace to create a DIY site and save yourself some money, but it can be challenging to know how to bring the essence of your brand and your business onto a web page. Imagine having an online sacred space to connect you and your expertise to those who really need your support. A properly planned website, curated from your truest nature, can be the best tool to work for you!
With a website, you can capture your passion for your business and get it out in the digital world. You can encourage potential clients, sales, etc to check your business with a simple website. Then, when those messages or blog posts attract eyes and ears of the right kind, you’ve got the potential to convert readers into paying clients! If you are fond of writing, one of the best ways to connect with ideal clients is to write about what interests you, coaching tools and your coaching style, and your own personal story. A properly-planned blog added to your website can be a magnet for people who most need your help and support.
Technology has always been a friend, and if given the choice, our ancestors would bend over backward to make the technology that we needed to successfully continue our kind of life. We make decisions all the time through technology — are we going to eat grass? Make crafts? Connect with other people? It would be irresponsible to not use our tools to make the decisions that are right for us. Who is your audience? Your website is like your living room, your writing room — have the same interests, perhaps but with slightly different furniture. A soul-inspired website can be the invitation for people to come into your living room and virtually visit with you.